Giftmall

(2020 Feb - Present)

Acting as UX/UI Principal, working on improving Giftmall App and Site. Working very closely with the Chief Strategy Officer, leading the App team with the product manager, including 4 app developers and 1 visual/UI designer. Also responsible for solving UX/UI issues for their site (mWeb and desktop) and other service products Luche Group owns.

Giftmall App Filtering Search Panel

Working very closely with Chief Strategy Officer, I established a unique gift-finding experience with filtering functionality on the App. 

You will find the module called “Find your perfect gift” on top of Home page. There are 2 entrances starting with “for who?” and “what is the occasion?”. When you choose one of the filters, a panel shows up for you to choose an option. After closing an option, the other filter appears and you can filter more for the specific item selections.

I created the user flow and handed the wireframe and the prototype off to the Visual/UI designer for high fidelity mockup. I directed the developers and the designer through the whole process for the launch.

Prototype (You need a Figma account to see the prototype)

Giftmall App Customizing Form

Giftmall provides you many personalized products. On a product detail page, you can customize the product with lots of options such as adding names and messages, font choices, wrapping option, and more. The customizing form for the app was not quite fully user-friendly, so I updated the functionality and UI going along with the rules provided by Material Design. 

I created the user flow and handed the wireframe and the prototype off to the Visual/UI designer for some visual touchups. I directed the developers and the designer through the whole process for the launch.

Prototype (You need a Figma account to see the prototype)